Unearth Gold in Landfills of Unstructured Data
What is unstructured data?

Win an unstructured data solution worth up to $100,000... for free! Read on to learn how...

First, let's turn to the various global consultancy firms to set the unstructured data scene...

Gartner defines unstructured data as "content that does not conform to a specific, pre-defined data model.", i.e. documents, email, presentations, chatter, social media, web content, newsfeeds, blogs, CRM entries… and let's not forget the rising impact of the "internet of things".

According to Forrester, "we’ve also been aware of the significant amount of unstructured data that resides within our business, and the fact that we struggle to use it to make better decisions."

"The importance of unstructured data in the enterprise is underscored by the fact that beginning in 2015, unstructured data will surpass structured data in terms of (storage shipped)." (IDC)

"Building capabilities in this area will not only improve performance in traditional segments and functions, but also create opportunities to expand product and service offerings." (A.T. Kearney)

Turning to the vendors, we see further evidence of the rising potential impact of unstructured data:

• Every day, 2.5 quintillion bytes of data are created. (IBM)
• Data production will be 44 times greater in 2020 than in 2009. (Wikibon Blog)
• The volume of business data worldwide is expected to double every 1.2 years. (KnowIT Information Systems)
• Wal-Mart processes one million customer transactions per hour, stored in databases estimated to contain more than 2.5 petabytes of data. (SAS Institute)


Whilst the conversation is no longer focused on the difficulty of storing large volumes of unstructured data, one question remains...

How does an organisation extract insight from this ever expanding potential asset?

The Squirro white paper, Unearth Gold in Landfills of Digital Data looks at the enterprise information space and different data types. It outlines strategies to combine data sets, referred to as Context Intelligence (Gartner) to drive visibility and more informed decision-making. Additionally, customer vignettes discuss applications of use case and value generation. The paper concludes with a number of suggested action items to jump-start the analysis of the largely untouched 80% of data.

Once you have consumed this white paper, we invite you to submit your idea for your chance to win an unstructured data solution worth up to $100,000.

Submit your idea!
Closes 12 September, 2014 (NB 255 character limit for all fields except COMMENTS where you can add more detail if required)